We Always try to stay ahead of the curve this weeks release was inspired by late 90s fashion brands like ecko, quicksilver, phat farm, fubu etc... these were the brands that people wore in the era between 97-2003 around the time when streetwear really began to take off. Every Big name artist had a brand and rappers were starting to become clothing brand owners, and venturing off into other business besides just their music career.
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